Bridging the Gap: Embracing Inclusivity in Beauty Services
The beauty industry has long been a space of innovation and aesthetics. However, it has also been a space where diversity, equity, and inclusion have not always been at the forefront. Historically, target audiences have been narrowly defined to maximize engagement and market penetration, but as a result, many potential makeup and skincare customers have been excluded.To get more news about조건만남, you can visit our official website.

For example, fairer skinned customers may have 10-15 shades of foundation, while darker skinned customers may only be offered 2 or 1. Packaging and marketing for makeup and other beauty products are also very strongly gendered, whether they be for "for men” or "for women”, excluding those with nonbinary gender identities.

However, the landscape is changing. When Rihanna launched Fenty Beauty in 2017, the wide and inclusive shade range posed a challenge to existing beauty industry giants1. The transformative intention of "beauty for all” as a brand tagline signaled an innovative and diversity-driven strategy that shook the industry.

Underrepresented groups that were previously overlooked now had access to affordable beauty products that met their unique needs. Fenty Beauty also demonstrated a commitment to diversity and inclusion in beauty beyond its product lines, and in alignment with the greater corporate social responsibility movement.

Following the success of Fenty beauty, many heritage beauty brands have introduced more expansive shade ranges across their product lines, including popular drugstore brands Maybelline and L’Oreal.

In light of the recent violent attacks against the Asian American and Pacific Islander (AAPI) community it is imperative that the beauty industry and its leadership responds. As society’s perception of discrimination continues to shift, businesses and consumers alike have begun to recognize the magnitude of racism, especially after violent instances.

While many beauty brands are vocally expressing their condemnation of anti-Asian hate and donating to related organizations, few have made significant operational changes to be more diverse or inclusive internally or in their external product offerings.

In conclusion, the beauty industry is on a journey towards inclusivity. It is a journey that requires continuous effort and commitment. But with each step, the industry is not only becoming more diverse and inclusive, but also more innovative and successful. The future of beauty is inclusive, and it is a future that we should all strive for.

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